Toys 3 - The voyage | McCord-Stewart Museum

As the third edition of a now traditional exhibition at the McCord-Stewart Museum, the Toys 3 exhibition was designed to display 200 never-before-seen toys from its impressive collection. One of them, Snoopy Sniffer, a friendly wooden dog, invites us to prepare a journey into Abracadabra, the fantastic world of toys. Preparing for and setting out on a journey that unfolds over six different zones. The fantastic quest is laid out and explained in the lobby. Luggage is packed in the children's room. Visitors choose their vehicle in the transport area. Then, the journey continues in the fantastic world of Abracadabra, which includes a jungle, a campfire area and a park where the toys await visitors to start a big party.

We were keen to create a wondrous and amusing journey filled with surprises. The exhibition also offered a route designed especially for children, both from an ergonomic and content perspective. Thanks to a vibrant colour palette, fun and striking graphic design and an always surprising display of objects, children and adults alike were transported into a wonderfully whimsical world.